Saturday, May 28, 2011

A new idea? Well okay, just this once.

I'll admit, I'm addicted to ideas. Adrenaline-laced epiphanies. It just took one, and I was hooked. I want more. 

It's not just the idea itself, it's the whole process. 
The inception of an idea. The rush you get when you make an idea better. The contagiousness of a good idea on the loose.

Work backed by a powerful idea, is no longer work. It's a mission. 
You can't help yourself. You're obsessed with it. The project seems to almost effortlessly manifest itself. (Though you've no doubt lost hours in it.) You want it to be good, with all your being. It's part of you and your team. It's like Christmas morning when it all comes together, and you can't wait for the world to open it. 

Making the decision to work for better ideas is not an easy road. 
But, if you seek them, the work down the line will also be better. And often easier. If the idea is big enough, it becomes a master plan. Executed in many ways. Schedules struggle to account for the upfront ambiguity better ideas require. The cycles between engaging and disengaging from the project. Better ideas usually happen somewhere in between. Push past adequate or even good. That's where better lives.

Do you dare put yourself out there? No strings, spotters, or nets.
You have to think like an entrepreneur. Along the way, you might fail. Maybe a lot. But then again, you might succeed. In a much bigger, more meaningful way.

"In bold projects, it's a fine line between a big win and a total crash and burn. Reason? Success happens at the bleeding edge." – Scott Belsky
Sally Hogshead has a great post on whether it's better to broadly appeal to the masses or truly engage a smaller audience… really, really well. Vanilla versus pistachio. Safe and effective or bold and adventurous? Both have their place, but yeah, I'd rather go with pistachio.

Will everyone get the idea? Does it matter if the ones who get it, really get it? And come back for more. Because they're hooked. And they can't help themselves.

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