Sunday, July 25, 2010

An idea within an idea.

A truly original idea is hard to come by these days. Ideas are recycled and reinvented. Polished, combined, and presented as new. Whether it happens deliberately or subconsciously, we are all influenced by what's been done.

Not only does Inception masterfully deliver an original idea, it bases the entire plot around the value of an idea. Sure, there have been movies about the subconscious before, but Christopher Nolan takes us somewhere we've never been. Directly into the front line of a seemingly logical, mind-bending maze where dreams become pliable and ideas can be extracted. The thought of idea espionage is brilliant when paired with Nolan's precariously balanced, house-of-cards plot structure.

Nolan began writing the screenplay over a decade ago, while working on Momento. It shows. His reputation for attention to detail and drive for character depth with real effects continue to raise the box office bar. He leads us through layers and layers of dreams and emotions. We are held captive at the edge of our seats, questioning our grasp on reality. In my humble opinion, Inception is awe-inspiring perfection.

The idea of an idea representing the world's most dangerous and valuable commodity has never been more relevant. The economy has forced us into an age of conceptual innovation and entrepreneurial motivation. Possibilities are endless, with the right idea and perseverance.

We must keep creative demand greater than supply. Logoworks offers identity design packages valuing designers at a devastating one-hundred dollars per project. Unacceptable.

The documentary Lemonade shows what happens when creatives must get creative in the name of survival. How one day a realized idea can change everything.

Your perceived creative value is based on your ability to think, not your computer skills. Of coarse, computer skills are an expected given. Original ideas are your personal collateral. From inception to execution, they set you apart. Ideally, you'll find a way to continually extract your ideas and bring them into reality – with or without extensive espionage training.

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Saturday, July 17, 2010

Reality in digital or digital in reality?

(Source: Dreamworks)
There's a lot of talk about digitally disconnecting in order to connect with reality. The brave only dare visit this imaginary offline, unprofiled, non-status-updated world. Ironically, the articles are primarily coming from the most connected people in digital strategy and planning. The reality is, it's getting harder to distinguish where online stops and offline begins.

Either way, it's a celebrated blog topic. Experimentally, people will go days without checking in with their digital comrades. Yes, DAYS. And hopefully live to update their networks about real-world findings. They speak of human interaction in "real-time" and tell crazy tales of single-tasking. Okay, I'm guilty of writing about it myself. And yes, technically I'm writing about it again here.

In spite of sporadic disconnection efforts, digital experience and personal reality are intertwining more and more by the second. There's no going back. Integrated advertising finds us where we live, online and offline.

In two days, W+K changed integrated advertising – immediately taking Old Spice everywhere with a full-on, calculated (and hilarious) assault. Brilliantly written and responsively executed on-the-fly, the campaign connected with the world whether they cared about the actual product being sold or not. Personal ad targeting is here and getting closer to what we saw imagined in Minority Report.
Jason Mick reports, In Tokyo Big Brother is really watching you – with billboard cameras that scan nearby viewers' age and sex. Japanese firms believe they can use these metrics, much like internet advertising, to better target customers.
Check out this slide deck from BBH Labs. Mel Exon illustrates marketing insight through integrated reality. Where online and offline inevitably collide.

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