Sunday, November 7, 2010

When wrong is right.



Fallon launched The Cosmopolitan of Las Vegas with "Just the Right Amount of Wrong." A bold direction for a new resort.

In a city where we thought every concept had already been done – and was staying there – Fallon introduces the open-ended story worth telling. Luxurious curiosity paired with the always perfect Black Rebel Motorcycle Club track. Stunning art direction with a delightfully-twisted concept.

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