Saturday, January 16, 2010

Idea execution.

The 99 Percent built their method of operation around the following quote:

“Genius is 1% inspiration and 99% perspiration” — Thomas Edison

They're all about what happens in the aftermath of inspiration. Digging out of the creative rubble, dusting off the core idea, and actually making the idea happen. In this article and their upcoming book, they make an interesting point:
It’s no coincidence that “execute” has a double meaning, indicating both “to carry out fully and “to put to death.” Truly making your ideas happen requires equal parts creation and elimination.
Sounds a little medieval, but the bad idea probably deserved it… right? As much as we try to skip the bad idea portion of creative, there they are – obnoxiously clouding our thought process. They demand to be acknowledged before we can move on. Best to take care of them quickly and discreetly. Then get on to the good idea they were inevitably covering up.
“Art is the elimination of the unnecessary” — Pablo Picasso

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