Sunday, December 13, 2009

Real time in the moment.

Time is something that I wish I had more of and at other times wish would pass quickly. You know how when you were a kid, time seemed to stand still? It was because your mind was taking in countless details. As connections are made, your brain learns to overlook details and assume patterns. For instance, in a grocery store, it's visual overload. Your eyes scan over everything until you hone in on something. I guess it's kind of like mental cruise control. Days become weeks, weeks become months, and before we know it – we don't know where time went. Everything blurs and we can't remember the moments.

But the moments are important. What if we're missing something? Can we train ourselves to be truly present in the moment? Really focus on what's happening. Now.

Speaking of now, no one waits for anything anymore. Everything happens real time. You either pay attention or you get left behind. One untimely customer service response could lead to brand devastation. As United found out, too little too late.

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