Sunday, November 1, 2009

Naked viral from Zappos – no brand lines showing.



400 nude-speed records later, Agent 16 and Zappos have reached the epitome of viral success with their "world's fastest nudist campaign". Landing on CNN – incognito and completely brand naked, Zappos quietly drove people to connect the dots. In sheer viral form, the ridiculousness spans over YouTube, alludes to an upcoming documentary, and you can keep track of the happenings through The Daily Nude, Twitter, etc.

As the New York Times points out, Agent 16 somehow convinced Zappos that the best way to advertise selling shoes AND clothing is by getting behind a guy not wearing any.

 

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